The power of influence

Since Zenimax announced that ESO would be delayed for console there has been even more unrest among PC gamers who are critical of Zenimax and Bethesda for 'using' us as beta testers while forcing us to pay subscription fees. Sometimes these criticisms conjure up images of business people in suits pointing to charts that say 'profit,' with fat cigars clenched between sinister smiles. I doubt that the reality of the situation is that grim, but I appreciate how frustrating it can be to play a game that seems...unfinished. 

On the other hand, there is another side to the coin, and the tantalizing prospect of influence is etched on its face. We all have the opportunity to influence our fellow gamers. Whatever happens down the road, we were here first and we hold this game's future in our hands. Its success or failure largely depends on us, and not just our subscription dollars, but our opinions. 

This influence can be related to the theory of 'Diffusion of Innovation.' Briefly, the theory 'explain(s) how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system.' Participants in the innovation break down into five distinct groups (see diagram) based on how quickly they accept the product. The earlier you accept the product, the more likely you are to be an 'opinion leader,' someone who exerts influence over others. 

 If I had to guess I would say that anyone reading this article is, at least, an early adopter. Early adoption is where opinion leadership lives. Opinion leaders do not just go out and try every new thing. Opinion leaders are not, necessarily, innovators. We are more discerning in our commitments, taking time to evaluate our options. Consequently, our decisions have a lot of pull. 

 Bethesda and Zenimax are banking on our influence. Even a casual perusal of ESO's homepage shows just how important we are. There are contests, forums, and community events all dedicated to empowering us to get the message out to the gaming community. ESO is one of the first games that I have ever seen that has actually encouraged gamers to make and post videos. They really need us in their corner. 

 This doesn't mean that you have to like the game, or that you should wax poetic about how great it is. I love ESO, but even I have been critical of it. I think that I owe it to the community to give an accurate portrayal of the game. My point is, you should be aware of just how important your voice is, don't waste it! If you love ESO (or if you hate it passionately) spread the word! Go out and participate in gaming forums, write reviews, make videos and screencasts. I hope that ESO will thrive since, despite its flaws, it is a solid, well-designed, game. It would be a tragedy if nobody found out about it. 

 See you in Tamriel. 

 -Phaz 

 Boston University has a great breakdown of Diffusion of Innovation Theory that you can read here. The lectures of Janie Fritz, my communication professor at Duquesne University helped fill out this article. That I remember her lectures after 10 years is testament to what an excellent professor she is.

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